Honda and Royal Enfield Sales Report: April 2025 - A Detailed Analysis

India's Two-Wheeler Sales Plummet 17% YoY in April 2025 . The Indian two-wheeler market witnessed interesting dynamics in April 2025, with two major players, Honda Motorcycle & Scooter India (HMSI) and Royal Enfield, showcasing contrasting performance trends. This article delves into their sales figures, providing a comprehensive analysis of their domestic and export performance, along with year-on-year (YoY) and month-on-month (MoM) growth.

Honda's April 2025 Sales Performance:Stable Domestic Market, Significant Export Growth)

Honda, a leading player in the Indian two-wheeler segment, announced a total sales volume of 4,80,896 units in April 2025. This figure encompasses both domestic sales and exports.

Key Highlights for Honda:

• Total Sales: 4,80,896 units
• YoY Decline: 11.26% (compared to 5,41,946 units in April 2024)
• MoM Growth: 12.50% (compared to 4,27,448 units in March 2025)

Domestic Market:

Honda's stronghold remains the domestic market, contributing a significant 4,22,931 units, representing 87.95% of its total sales. While experiencing a YoY decline of 12.08%, the company saw a positive MoM growth of 5.36%. The Honda Activa, India's best-selling scooter, continues to be a major contributor to these numbers.

Exports:

The export front witnessed a different trend for Honda. The company shipped 57,965 units to global markets, marking a YoY decline of 4.82%. However, on a month-on-month basis, Honda's exports more than doubled, registering an impressive 122.63% growth.

Recent Developments:

April 2025 was an active month for Honda, with the launch of updated, OBD2B emission standard compliant versions of popular models like the Honda DIO 125 (a stylish and feature-rich scooter), Honda CB350, Honda CB350 H'ness, and Honda CB350 RS (all robust contenders in the 350cc segment). Additionally, a voluntary recall for the Honda CB300R demonstrated the company's commitment to product quality.

Royal Enfield's April 2025 Sales Performance: Domestic Growth, Export Surge (Domestic Growth, Export Surge)

Royal Enfield, the iconic Indian motorcycle manufacturer, reported total sales of 86,559 units in April 2025.

Key Highlights for Royal Enfield:

• Total Sales: 86,559 units
• YoY Growth: 5.73% (compared to 81,870 units in April 2024)
• MoM Decline: 14.32% (compared to 1,01,021 units in March 2025)

Domestic Market:

Royal Enfield's domestic sales reached 76,002 units, accounting for 87.80% of its total sales. The company experienced a modest YoY growth of 1.28% in this segment but saw a MoM decline of 13.68%. The 350cc portfolio, including the Royal Enfield Classic 350 (a timeless and beloved motorcycle), Royal Enfield Hunter 350 (a popular and agile roadster), Royal Enfield Bullet 350 (an enduring icon), Royal Enfield Meteor 350 (a comfortable cruiser), and the Royal Enfield Goan Classic 350, contributed significantly with 74,282 units sold.

Exports:

Royal Enfield's export performance was particularly strong in April 2025. The company shipped 10,577 units to global markets, registering a substantial YoY growth of 54.52%. However, similar to the domestic market, exports also saw a MoM decline of 18.61%.

350cc and Above Portfolio:

The newly introduced and existing models in the 350cc+ category, such as the Royal Enfield Scram 440, Royal Enfield Himalayan 450, Royal Enfield Guerrilla 450, Royal Enfield Interceptor 650, Royal Enfield Continental GT 650, Royal Enfield Super Meteor 650, Royal Enfield Shotgun 650, and the upcoming Royal Enfield Interceptor Bear 650, collectively sold 12,277 units. This segment witnessed a significant YoY growth of 36.35% but a MoM decline of 10.45%.

Conclusion: A Mixed Bag with Underlying Strengths

April 2025 presented a mixed bag for Honda and Royal Enfield. While Honda experienced an overall YoY decline, its MoM growth, particularly in exports, indicates positive momentum. The launch of updated models is expected to further bolster its market presence. Royal Enfield, on the other hand, showcased strong YoY growth, especially in exports, highlighting its increasing global appeal. However, the MoM decline suggests potential market fluctuations that the company will need to navigate. Both companies continue to introduce new and updated models, reflecting their commitment to cater to evolving customer preferences in the dynamic Indian two-wheeler market.