Hero Mavrick 440 Showcased; Launch In April

Hero MotoCorp aims to shake up the premium 400cc+ motorcycle segment with Mavrick 440.

• Co-developed with Harley-Davidson, the Mavrick shares its engine with the Harley X440 roadster
• Styled as a modern classic, the bike will take on the Harley X440 and Triumph Speed 400
• Hero's new premium bike will be launched in India in three variants starting April 2024

India's leading two-wheeler maker Hero MotoCorp has taken the wraps off its much-awaited premium bike, the Mavrick 440. The new motorcycle is poised as a rival to Harley-Davidson's X440 roadster and Triumph's Speed 400 in the 400cc+ segment.

Launch Timeline

While pricing remains under wraps for now, pre-bookings for the Mavrick 440 will open in February 2024 ahead of an April launch. The bike will be retailed through Hero MotoCorp's 'Premia' dealership network targeting urban riders looking for a modern classic.

Hero Maverick 440 Specifications

Retro-Modern Styling

Sporting a round LED headlamp flanked by H-shaped LED DRLs, the Mavrick 440 features a muscular fuel tank, flat handlebar, single-piece seat and short fender for a retro-modern look. The bike gets bar-end mirrors adding to the old-school charm. With its classic styling coupled with modern elements, the Mavrick aims to appeal to riders looking for a premium nostalgic ride.

Shared Underpinnings with Harley

The Hero Mavrick shares its engine with the Harley-Davidson X440 roadster. The 440cc BS6 Phase 2 motor paired to a 6-speed gearbox produces 27hp and 36Nm torque, promising decent highway cruising abilities. The common platform with Harley highlights the technical collaboration between the American and Indian bike makers.

Variant-wise Features

The new Mavrick will be offered in three variants - base, mid and top. The base variant features spoked wheels and a single white color option. Alloy wheels come in from the mid variant along with dual color choices. The range-topping version adds Bluetooth connectivity and diamond-cut alloys taking the premium feel up a notch.

Battle for Supremacy in 400cc+ Segment

With the Mavrick 440, Hero enters the ultra-competitive 400cc+ space currently ruled by Harley and Triumph. The retro-inspired roadster will provide an affordable yet premium alternative in the segment dominated by its American and British rivals. The stage is set for a battle royale for supremacy in the quarter-litre class.