Yamaha Paints India in Racing Blue: 300 Premium Blue Square Outlets Blaze a Trail
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Yamaha Paints India in Racing Blue: 300 Premium Blue Square Outlets Blaze a Trail

News by Team Drivio | Mar 11, 2024

Yamaha's Blue Revolution has taken India by storm, with the prestigious Blue Square network reaching a remarkable milestone of 300 showrooms across the country.

  • Racing heritage meets premium experience
  • Immersive showrooms connect customers with Yamaha's racing DNA
  • "Blue" theme honours racing legacy, "Square" curates product lineup

This significant achievement not only solidifies Yamaha's position as a global brand but also reaffirms its commitment to offering customers a distinguished and exhilarating experience.

Racing Heritage Meets Premium Experience

Yamaha Motor India has reached a significant milestone, expanding its prestigious Blue Square network to 300 showrooms nationwide. The Blue Square dealerships, born from Yamaha's "Call of the Blue" campaign in 2019, are more than just showrooms – they are immersive experiences, designed to connect customers with the brand's rich racing heritage and exhilarating product lineup.

The Blue Square Identity

The "Blue" theme pays homage to Yamaha's proud racing legacy, while the "Square" symbolizes a curated platform showcasing the company's sporty and stylish two-wheeler range. These premium outlets have emerged as strong mediums for customers to connect with the brand's culture, offering a comprehensive solution for all their biking needs.

Yamaha has even dedicated a website to the Blue Square range of showrooms, further enhancing the customer experience and accessibility.

Exclusive Lineups and Racing Pedigree

Certain models like the track-oriented R3, the street fighter MT-03, and the maxi-sports Aerox 155 scooter are exclusively sold through Blue Square outlets. However, the showrooms also showcase other motorcycles like the YZF-R15 V4, YZF-R15S V3, MT-15 V2, FZS-Fi Version 4.0, FZS-Fi Version 3.0, FZ-X, and scooters like Fascino 125 FI Hybrid and Ray ZR 125 FI Hybrid.

In addition to the impressive lineup, these outlets display Yamaha's exclusive range of apparel and accessories, further immersing customers in the brand's racing pedigree.

Regional Expansion and Future Plans

Out of the 300 Blue Square showrooms now operational across India, Yamaha has strategically positioned 129 outlets in southern India, 81 in the eastern part, 54 in the western region, and 37 in the northern part of the country.

With this significant achievement, Yamaha is poised to continue its expansion, bringing the Blue Square experience to even more customers nationwide. As the brand remains committed to offering a superior end-to-end experience, the Blue Square network will undoubtedly play a crucial role in solidifying Yamaha's position as a global leader in the two-wheeler industry.