Ather Rizta Teases Its Spacious Seating with Cheeky Billboards

Ather Energy prepares to unveil its highly anticipated Ather Rizta family scooter

• Billboards showcasing a massive 3D replica of the scooter's spacious seat have popped up in Mumbai and Ahmedabad
• The cheeky tagline "XXXXXL size" has piqued the curiosity of onlookers and potential customers alike
• Ather had previously teased the Rizta's generous seating capacity by comparing it to popular petrol and electric scooters

Marking a departure from its performance-oriented lineup, the Ather Rizta is designed to cater to the needs of family riders, positioning itself to compete with established players like TVS iQube, Vida V1, Bajaj Chetak, and Ola S1 Pro in the electric two-wheeler market.

A Playful Prelude to the Rizta's Grand Debut

This cheeky teaser comes hot on the heels of Ather's recent announcement of Rizta's official launch date, scheduled for April 6, 2024, during the brand's highly anticipated community day event. Ather had previously whetted our appetites with a similar teaser, directly comparing the Rizta's spacious seat to those of a leading petrol-powered scooter and an electric counterpart.

Catering to the Family Rider

The Ather Rizta marks a departure from the company's performance-oriented scooters, such as the Ather 450X and Ather 450S. Designed with the family rider in mind, the Rizta boasts a boxy styling, an apron-mounted headlight and indicators, and a chunky pillion grab rail. Its design emphasizes practicality, with a large floorboard and, of course, the star of the show – the generously proportioned seat.

What to Expect from the Ather Rizta

While the billboards have undoubtedly piqued our curiosity about the Rizta's seating capacity, there's more to this scooter than meets the eye. Rumor has it that the Rizta will feature a similar battery and performance as the Ather 450S, boasting a 2.9kWh battery pack with a certified range of 115km. However, Ather might also introduce a larger battery pack variant to cater to customers seeking budget-friendly options as well as those craving top-of-the-line features.

A Competitive Landscape Awaits

With an expected ex-showroom price of Rs 1.30 lakh (including FAME 2 subsidy), the Ather Rizta is poised to make waves in the electric scooter market when it launches in April. It will face stiff competition from established players like the TVS iQube, Hero Vida V1 Pro, and Bajaj Chetak, but with its unique blend of practicality and Ather's signature flair, the Rizta is sure to turn heads and capture the hearts of family riders nationwide