New Premia Showrooms To Sell Hero XPulse 200, Harley X440 And Other Premium Products From Hero

Following the recent inauguration of the first Hero Premia showroom, Hero MotoCorp has revealed the models that will be sold at its new line of showrooms. 

• Premium products like Hero XPulse 200 and Harley X440 will be showcased at Hero Premia showrooms, among others. 
• The first Hero Premia showroom was inaugurated recently in Calicut, Kerala on 20th October 2023.
• The Premia showrooms are aimed at delivering a truly premium buying experience for the brand’s premium lineup of products. 

What is Hero Premia?

Not too long ago, Hero MotoCorp inaugurated the first of its Premia showrooms – a new line of dealerships that would exclusively sell the brand’s most premium products. As per Hero MotoCorp the new showrooms were a way to showcase the future of top-notch mobility, which is premium, innovative and at the same time sustainable in every sense. 

Which Models Will Be Sold at Hero Premia Showrooms?

Hero MotoCorp's high-end models like the Hero Karizma XMR and Hero XPulse 200 4V will be sold at the Premia showrooms. 

Additionally, the new dealerships will also be showcasing the Harley-Davidson X440, which is manufactured by Hero MotoCorp in India in partnership with the American automaker. Vida V1, the electric scooter by Hero’s EV subsidiary Vida will be sold at these showrooms too. 

Hero Premia vs. Hero MotoCorp Showrooms: What’s the Difference?

Hero Premia is a separate chain of showrooms designed to offer a much more premium experience than the regular Hero MotoCorp dealerships. These showrooms will exclusively sell premium segment bikes and scooters, which means you won’t find the more affordable models at the Hero Premia outlets. Those seeking the more affordable Hero products would have to head to the regular Hero showrooms instead. 

This isn’t very different from Honda BigWing, a premium chain of showrooms started by Honda in 2019 to showcase its high-end products. While mid-range bikes are sold at the regular dealerships, models like the Honda CB300F are available exclusively at the Honda BigWing showrooms. Leading two-wheeler giant’s new chain of showrooms would offer an inclusive brand experience under one roof alongside will deliver the promise of providing an unmatched high-quality brand experience to its customers.

An Out-and-Out Premium Experience

Spread across more than 3,000 Sq. Ft., the newly inaugurated Hero Premia showroom in Calicut boasts digital interactive modules and virtual configurators. Leveraging cloud technology and augmented reality (AR), they offer customers an immersive experience. 

The showrooms that are a part of the brand’s new chain will boast separate display zones dedicated to each of its products. While performance bikes and electric two-wheelers will be housed in the urban and street motorcycling zones, the lifestyle and exploration zones will offer adventure bikes and roadsters.