Hero Hunk 440 SX Unveiled at EICMA 2025: Scrambler Style Meets 440cc Performance

At the EICMA 2025 show in Milan, Hero MotoCorp lifted the covers on the Hunk 440 SX, a bold new 440-cc scrambler that signals the brand’s intent to move upmarket. Sharing its core platform with the Mavrick 440, this variant adds rugged styling, dual-purpose wheels and an electronics suite aimed at riders seeking both daily usability and weekend exploration.

Engine & Performance

Under the chassis, the Hunk 440 SX is powered by a 440 cc, air- and oil-cooled single-cylinder long-stroke engine, producing roughly 27 bhp and 36 Nm of peak torque. The motor is paired with a six-speed gearbox and features ride-by-wire throttle that unlocks multiple ride modes and traction control functionality. The tuning appears to favour strong mid-range punch rather than outright high-revving power, making it well-suited for mixed terrain and everyday riding.

Chassis & Handling

Hero has retained a steel tubular perimeter (or trellis-style) frame for the Hunk 440 SX, offering enhanced torsional rigidity while retaining lightish mass. To match its scrambler pretensions, it rides on an 18-inch front wheel and a 17-inch rear, fitted with knobby/dual-purpose tyres and long-travel suspension — a configuration that opens up light off-road capability or rough-road confidence. Braking includes disc units front and rear, with switchable dual-channel ABS. All told, the chassis package aims to deliver the agility of a mid-sized street bike with added versatility for gravel or “adventure-lite” use.

Technology & Features

In terms of electronics and rider aids, the Hunk 440 SX is well-equipped. It includes ride-by-wire throttle, selectable riding modes, traction control and switchable ABS. The cockpit features a full-colour digital/TFT instrument cluster with smartphone connectivity and turn-by-turn navigation functionality. Visually the scrambler styling is reinforced by knuckle guards, high-mounted twin-exit exhaust, flat seat layout and wide handlebars for an upright ride posture.

Market Positioning

Though currently showcased for global markets, the Hunk 440 SX is expected to be positioned in the 400-450 cc mid-size premium segment — where bikes like the Royal Enfield Guerilla 450 and Triumph Scrambler 400X sit. However, Hero has not yet confirmed an India launch timeline or pricing. Speculation suggests it may carry a premium over the base 440 platform once it does arrive.

Conclusion

The Hero Hunk 440 SX clearly marks a departure from Hero’s commuter-bike DNA and signals a credible entry into the lifestyle/mid-displacement scrambler class. With its 440 cc engine, up-to-date electronics (ride modes, traction control), dual-purpose running gear and rugged styling, it targets riders who want one machine for daily commuting, highway cruising and light off-road exploration. If you’re a young enthusiast looking for versatility and brand backing with Hero’s network, the Hunk 440 SX could be a compelling choice — provided the price and after-sales package support the premium positioning. As Hero pushes into this segment, expect more focus on build-quality, service experience and global competitiveness.