Hero Mavrick 440 Discontinued in India: Reasons & Specs Revealed

The Hero Mavrick 440 discontinued in India has surprised many: as Hero MotoCorp’s flagship 440cc street bike, it arrived with bold ambitions but has reportedly been pulled from sale. Launched as its most expensive model, the Mavrick 440 boasted a 440cc engine, trellis frame, and full LED connectivity—yet poor demand appears to have led to its discontinuation.

Engine & Performance

Powered by a 440cc single-cylinder air/oil‑cooled engine producing around 27 bhp and 36 Nm of torque, mated to a 6‑speed gearbox with assist‑slipper clutch, the Hero Mavrick 440 shared most of its internals with the Harley‑Davidson X440. Torque delivery is strong at low RPMs, with 90% felt below 2,000 rpm, offering excellent tractability for city riding and overtakes. Fuel efficiency was rated at approximately 32 kmpl.

Chassis & Handling

The bike used a steel trellis frame with conventional telescopic front forks and twin‑shock rear suspension with preload adjustment. It came with 17‑inch wheels (spokes for base, alloys for higher trims) and disc brakes front (320 mm) and rear (240 mm) with dual‑channel ABS. The ride was praised for stability, flickability, and everyday usability.

Technology & Features

The Mavrick featured full‑LED lighting, a digital instrument cluster with Bluetooth connectivity, turn‑by‑turn navigation, SMS/call alerts, USB‑C charging port, and gear‑indicator and range estimations. The 2025 update displayed at EICMA introduced a new TFT screen borrowed from the X440, gold anodised forks, and fresh colour schemes like Nardo Grey.

Discontinuation & Market Reception

In August 2025, reports emerged that Hero had halted dispatches, with dealers in Maharashtra even refusing new bookings, suggesting production had stopped and the model been discontinued from the Indian market. Forum discussions on Team‑BHP and Reddit indicate slow sales, confusion at showrooms, and heavy discounting for clearing old stock. Reddit commentary notes lingering doubts about spare‑parts availability and Hero’s premium bike distribution strategy.

Conclusion
The Hero Mavrick 440 combined a potent 440cc engine, modern digital features, and a stable chassis in a stylish naked‑street package. However, its high price bracket, lack of perceived wow factor, and weak sales traction led to halted bookings and likely discontinuation. It suited riders seeking a powerful low‑RPM commuter with premium tech—but its limited market appeal meant the Mavrick 440 failed to secure a foothold. Its withdrawal leaves early adopters cautious and marks a rare misstep for Hero in the premium mid‑size motorcycle segment.